Thursday 5 October 2017

How to Craft an Extraordinary Personal Brand - the Michelangelo Way!


Needless to say, Michelangelo was one of the greatest artists of the Italian Renaissance period. His sculptures and paintings never fail to leave a person awestruck even today. The statues of “David”, “Pieta” and the ceiling paintings of Rome’s Sistine Chapel, including the “Last Judgement” are all his creations. He was also a talented architect and poet.
Michelangelo was asked how he created the masterpieces that he did. And his answer was simple. He saw his works of art embedded in the stone. He only went about chipping off the parts that were not required. That’s how his creations came into existence.
Isn’t that a brilliant way of finding the extraordinary in the ordinary? I think we could use this approach to craft our personal brand too!

The difference between extra ordinary and ordinary is just that little ‘extra’! We only need to take that small extra efforton a daily basis in chipping away what is not a ‘work of art’ in us. Get rid of all that is not in sync with your desired personal brand. Everything that you don’t want to be known for.

Make a few small chips from your personal and professional life starting today. Craft the brand you desire to be. Take small steps. Be consistent.
And ‘extra’ ordinary won’t seem to be a daunting task. Become that masterpiece!

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